DCU Center Hosts Its 1st Annual Craft Beer Festival

“Brew-Woo Presented by KJ Baaron’s”

By Rick Garner

brew-woo-logo-copyWorcester’s First Annual Craft Beer Festival, “Brew-Woo Presented by KJ Baaron’s,” is set to take place on Saturday, April 23rd from 3:00pm to 9:00Ppm in the Convention Center of the DCU Center.

Brew-Woo will feature 30+ breweries** with craft beers and local brews, live music, a Bar-BREW-Que corner sponsored by Wachusett Brewing Company, traditional concessions and a seminar stage with expert panelists from the brew-making field. The event’s media sponsor is WAAF.

** Anheuser-Busch, Atlantic Brewing Company, Atlas Distributing, Berkshire Brewing Company, Blue Hills Brewery, Cape Ann Brewing, Consolidated Distributing, D L Geary Brewing Company, Goose Island, Harpoon Brewery, Ipswitch, Long Trail Brewing Company, Magic Hat, Mercury Brewing, Narragansett, New England Coffee, Olde Burnside Brewery, Original Sin Cider, Otter Creek Brewing Company, Peak Organic Brewing Company, RedBull, Red Hook, Sherwood Forest Brewers, Shipyard Brewing Company, Sierra Nevada, Smuttynose Brewing Company, Tenth and Blake, The Boston Beer Company, VitaCocoa, Wachusett Brewing Company, Woodchuck, Woodstock Inn Brewery and Wormtown Brewery.

We had a chance to talk with Amy Peterson, Director of Marketing, to find out more about what we can look forward to at the Festival.

What was the inspiration behind creating the 1st Annual Brew-Woo Craft Beer Festival?

We’re always on the lookout for new events that are unique and relevant to Worcester. BrewWoo came to life after seeing that there appeared to be void in Central MA of a branded beer festival that appeals to local craft brewers and enthusiasts alike. Many major cities and regions have a signature event like this and we hope BrewWoo will become Worcester’s signature beer-tasting event.

Can you give us an idea of what’s in store for the entertainment portion of the event?

Live music! We have fielded the interest of many local bands with a diverse range of genres. Be on the lookout for an announcement about which bands will perform!

It looks like there’s both a coffee and a cocoa presence at the Festival ~ how did those companies come to be at a beer Festival?

While the festival’s main attribute is craft beer, the name itself is about brewing and all about being local. We wanted to give other local brewers a chance to participate. Who doesn’t need as good a brew in the morning as they do in the evening?

Tell us about the Bar-BREW-Que corner ~ will attendees be able to order BBQ items that have beer as a component in the sauce?

You got it! Each entrée on the freshly-made Bar-Brew-Que menu will have a different style of beer as one of the main ingredients.

Will any of the seminars focus on home brewing?

The seminars will feature experts and brew masters discussing a wide variety of topics relevant to the beer and brewing industry. There will be a Q&A session as well so attendees can help guide the discussion.

Tickets, available at the DCU Center Box Office at 50 Foster Street, Ticketmaster locations, by phone at 800-745-3000 and online at ticketmaster.com, are $30, $25 in advance. Be sure to show your WOO Card on the day of the event to get a free $5.00 concession voucher! Ticket price includes a souvenir glass and 10 drink tickets. Additional drink tickets will be on sale on-site. This is a 21+ event.

Visit www.dcucenter.com/event.php?id=391 for up-to-date information on participating breweries, bands,

seminars and more.

Special thanks to Kristy Clark.